You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. The secret is properly combining the right channels: Content Marketing and PR.
And to make it even more difficult, the traditional marketing strategies don’t always work. So, starting from the beginning, here’s the complete Startup Marketing Manual.
,500 per month from your newsletter is a lot more indicative of success than 100 new newsletter signups.
At the end of the day, it all comes down to the money.
Before you jump into marketing your startup, make sure you have the following bases covered.
It’s easy for startup founders to believe the whole world will love their products.
Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent.
After all, founders eat, sleep and breathe their products.
The reality is that only a small portion of the population is interested in your product.
What does matter is that it’s tied to real growth (no vanity successes) and that it’s measured the same way each month.
For example, don’t define success as 500 new signups one month and then ,000 in revenue the next. Just as you shouldn’t indulge vanity success, you shouldn’t indulge vanity metrics.